Linda Scott became a feminist convert–in Second Wave parlance, she had her “click moment”–in August 1970. She was 18. Full of fresh enthusiasm, she went to a consciousness-raising group at the student union to join up with the sisterhood. When she walked into the room, however, the other young women were hostile. Linda was not dressed according to the new code just then emerging among campus feminists. After enduring about half an hour of ridicule, she left.
It felt like an isolated incident. It wasn’t. The feminist dress code hardened and many more women had similar experiences.
During the 1990s, Scott began work on a book-length response to this exclusive behavior and its destructive effect on the movement. The result is Fresh Lipstick: Redressing Fashion and Feminism.
Scott, a native Texan, is now the DP World Chair for Entrepreneurship and Innovation at the University of Oxford, where she is continuing her work on women and markets. Her other work includes a book called Persuasive Imagery: A Consumer Response Perspective. You can read more about Scott’s other projects here.